Beginning in the year,1958 to 1960, the Ford motor company developed The ford Edsel a fourth brand to gain market share of the auto industry. And was added to the Division of the Lincoln – Mercury brands. It’s price range was equal to the Mercury.

The Edsel was the first car made by a American auto maker sine the year 1939 launch of the Mercury, and was in competition with, Oldsmobile, Pontiac, Buick, also Dodge and Desoto autos.The Edsel was considered a failure because it was unattractive, overhyped, and and somewhat low in quality, it lost 250 million dollars at the time and was discontinued before 1960.

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Yea They don’t make them like they used to!